Why Chix is becoming Media for the Matriarchy

When I first started @chicksforclimate in 2019, I was 22 years old and terrified for the future of the planet. I created posts in my spare time while working in tech, and over the years, millions have resonated with the mission to bring intersectional feminism and environmentalism together.

In 2023, I became a mother, and everything changed. I discovered matriarchy as a tangible social structure that could dismantle patriarchy and heal its wounds.

Too afraid to use the word “matriarchy” directly for fear of backlash, I rebranded this page to Chix, Media for a Healed Future.

But what does creating a healed future actually mean?

It means to create political, economic, and cultural structures where love, reciprocity, community, and regeneration are the norm.

This is what a matriarchy is. I finally have the courage to say that Chix is Media for the Matriarchy.

The original mission hasn’t changed. Intersectional feminism and environmentalism are the tools we need to create matriarchy. Matriarchy is the social structure that provides the blueprint to bring these values to life.

Matriarchy does not mean mothers or women rule. It means “mother beginning”. That means we create social, economic, and political structures that honor the fact that we all come from a mother, and that the Earth is our collective mother.

This is a system beyond gender and binaries. It’s about sustaining life and recognizing interdependence. It’s about restoring power to care.

Matriarchy is not a new concept. It’s still practiced by many present-day Indigenous societies.

It can also be thought of as the scaffolding of patriarchy. After all, human societies would not exist without the people who tend to life, and without the planet that continuously gives us life.

After years of doing this work, I know that the patriarchy won’t be dismantled with reforms or concessions. Humanity needs another story, one that can bring us true abundance, safety, and ultimately, liberation.

Chix has always evolved along with me. It’s been part publication and part experimental media project. I will continue to share stories that imagine what matriarchy looks like in our time.

Thank you for trusting me with this platform. I hope to honor that trust by building a space that amplifies the ideas we care about and helps build the world we want to live in.